The story of the palette
Hela Eyeshadow Palette from the Legendary Diversa Collection is our first collaborative product with our beloved friend - YouTuber @Angelica Nyqvist, who curated the eyeshadow palette inspired by Hela, the goddess of death in ancient Norse mythology.
Angelica Nyqvist is from Sweden, same as our brand and we wanted to celebrate our shared heritage by creating Hela palette, adding something new to the Legendary Diversa collection.
The main inspiration comes from Hela, the goddess of death in Norse mythology. She represents death, and death also means new life. According to the legend, Hela's image is half a beauty and half a skeleton. We referred to the image of Angelica Nyqvist in the design to create the cover elements.
Angelica Nyqvist chose green and pink to shape the overall color scheme. The ghostly green and the warm hearted pink reflect the dualistic nature of Hela. You’ll be able to create versatile and contrasting exciting eye looks.
Colors
Oden’s eye x Angelica Nyqvist
16 colors, including 3 different textures, 9 matte eyeshadows, 6 shimmer eyeshadows, 1 multi-chrome eyeshadow.
Palette size: 13.5 x 13.5 x 1.2 cm / 5.3 x 5.3 x 0.5 in
Rebirth: matte yellowish matte eyeshadow
Fluorescence: firefly-like light yellow-green shimmering eyeshadow
Underworld: ginger matte eyeshadow
Decay: taupe matte eyeshadow
Golden bridge: golden diamond shimmer eyeshadow
Moss: grayish green matte eyeshadow
Venom: green diamond shimmer eyeshadow
Ouroboros: retro dark green matte eyeshadow
Wolf: matte tannish brown eyeshadow
Hela: matte baby pink eyeshadow
Hellfire: pink-orange shimmer, diamond shimmer eyeshadow with sparkles in multiple colors
Goddess: vintage rose matte eyeshadow
Double-side: multi-chrome eyeshadow, a unique color with multiple shifts of golden greens and pinks
River: multicolor diamond shimmer eyeshadow with light purple base tone
Soot: dark purple brown matte eyeshadow
Complete: silver diamond shimmer eyeshadow with black base tone
INGREDIENTS
TALC, MICA, TITANIUM DIOXIDE, DIMETHICONE, SILICA, MINERAL OIL, BIS-DIGLYCERYL POLYACYLADIPATE-2, SYNTHETIC FLUORPHLOGOPITE, TITANIUM DIOXIDE(CI 77891), IRON OXIDE (CI 77492), PENTAERYTHRITYL TETRAISOSTEARATE, IRON OXIDE (CI 77491), KAOLIN, IRON OXIDE (CI 77499), MAGNESIUM STEARATE, TRIETHOXYCAPRYLYLSILANE, ULTRAMARINE BLUE（CI 77007）, CHROMIUM OXIDE GREEN(CI 77288), 1,2-HEXANEDIOL, PROPYLENE GLYCOL, ALUMINUM HYDROXIDE, HYDROXYACETOPHENONE, FD&C YELLOW 5 AL LAKE(CI 19140), FD&C YELLOW 6 AL LAKE(CI 15985)), FD&C YELLOW 6 AL LAKE(CI 15985), FD&C YELLOW 6 AL LAKE（CI 15985), PENTYLENE GLYCOL, BLUE 1 LAKE(CI 42090), D&C RED 7 CA LAKE（CI 15850), D&C RED 27 AL LAKE（CI 45410), TIN OXIDE, FD&C RED 40 AL LAKE(CI 16035)
