The container is very useful to travel with or, if as me, just have one of the Oden's eye single shadows. It would be painful to have a big empty palette with a single shade, as I don't have many single shadows and don't like to combine them in one container either; but having each brand separated.
It feels sturdy and design is perfect: simple but elegant. Also very useful because you can see the shade and fits easily in your pocket or makeup bag.