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Inspiration
We've teamed up with our beloved muse, YouTuber @Angelica Nyqvist , to celebrate Halloween with our brand-new Hela collectionđâš.
We're thrilled that the first generation of the Hela eyeshadow palette has been so well-received. This Halloween, we've introduced a brand-new 'Helaween' collection, featuring colors and packaging designs meticulously curated by Angelica and our team.
Additionally, our Helaween Collection features 100% veganđingredients.
Inspired by Hela, the Norse goddess of death and rebirth, this collection embodies the dual aspects of ending and beginning. According to legend, Hela is depicted as half-beautiful and half-skeletal. We drew upon Angelica Nyqvist's image for design inspiration, incorporating illustrative elements as well as the festive spirit of Halloween.
In the Little Ghost Palette, Angelica Nyqvist opts for a mesmerizing mix of purples and pinks. This collision of mysterious cool tones and vibrant warm hues, highlighted by dreamy pinks, imbues the palette with a uniquely festive flair.
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